Constructed in 2016 with further enhancements undertaken in 2019, this was the largest project undertaken by Superdry outside of the UK. Constructed over three large area sales floors, Macdonald were responsible for the full shop fitting project. We engaged with local M&E contractors and worked hand in hand with the German landlord and developer to see the works completed to a stringent programme.
Macdonald fabricated and supplied all of the interior fixtures including new design cash wrap counters, new shop fittings and managed all of the nominated supply chain, signage and AV to create the finished interior. All of the project management tasks were completed in conjunction with the client project manager including the design, development and construction of a series of new fixtures and furniture designs.
The site was also a test bed project for a large and wide-ranging series of
floor and wall finishes, all of which were procured and installed as part of the project fit out.
floor and wall finishes, all of which were procured and installed as part of the project fit out.
