Havaianas – Retail Pop-Up Display Project As a further demonstration of our ability to assist our customers with differing challenges of all sizes, this pop-up retail display within a large Madrid department store was completed by Macdonald following a design briefing between designer and client. The free-standing metal portal structure was designed and fabricated to act as a re-usable show stand for Havaianas.
The project was flat packed within the UK and installed overnight in Madrid in readiness for the client’s sales promotion within the department store. The
works consisted of design and build portal frame, signage, flooring panel system with graphic overlay, acrylic display fixtures and lighting for the retail
display element and a series of podium units for individual display of product.
works consisted of design and build portal frame, signage, flooring panel system with graphic overlay, acrylic display fixtures and lighting for the retail
display element and a series of podium units for individual display of product.
The stand is currently being used by the client for a series of pop-up retail events and shows across Europe.
